Hello my name is Sorcha
I am a full stack service designer with over 15 years experience in product design. This includes leading design for 2 of world’s largest poker sites.
I have experience in all facets of design including User Experience Design, User Research & UCD, through IA, IxD, UI design, prototyping, to user & usability testing. However 15 years in product based environments has taught me there is more to design than just acronyms.
I really enjoy design & feel very lucky to be doing this for a living. I have a huge appreciation for the benefits of working with teams & enjoy the process of design as a collaboration. I believe design has the potential to harness excitement & motivation from from across the organisation & to include all teams involved in product development, building buy-in & stake throughout the process.
To hire me get in touch.
Designing For Crypto
There’s more to crypto UX than crypto features and the challenges to product design are more than presenting “just another currency”. To understand how cryptocurrencies can impact a multitude of areas across product development, check out my Designing for Cryptocurrency case study.
Designing Digital Services For Government
Working within the public sector is not without its challenges, but it can also offer a designer valuable exposure to design processes & resources not readily available in the commercial sector. My experience was a valuable lesson in scaling a system of design across a fragmented & silo-ed organisation with the unique design challenge of targeting an audience en mass, in complex flow to a high level of usability & accessibility.
Global Payment Processing
Full Tilt Poker was the world’s 2nd largest poker site up to 2011. At one time the site was processing up to $1 million per day. Here is the story of how I led the UX design for payment processing. This work resulted in resulted in some of the highest seen success rates for merchants with over 64% reduction in deposit failures.
Nielsen Rated World’s Stickiest Site
At its peak the Full Tilt Poker site supported an average of 38k daily visitors, with Nielsen ranking it as the world’s stickiest brand in April 2009 with 1.4 million visitors. Here is the story of how I led the UX design on a site redesign resulting in a 29% increase in conversion.