A little bit

about me



Years Experience

Over 10 years experience working on persuasive architecture for the entertainment, financial and health industries including 2 of the world’s largest poker sites.

Front-end development experience

Early background in front-end development – HTML, CSS, JavaScript, PHP, MySQL, dedicated server management.

Founder experience

Founded a start-up with a social purpose, secured funding, placement in a Santander backed incubator, & piloted a health-tech app within the NHS.

W3C Member

Former active member of the World Wide Web Consortium (W3C) WCAG Working Group, creating the world wide standards for web accessibility – WCAG 2.0.

10 Things About Me

  1. 10+ years UX Design experience
  2. Former front-end programmer
  3. Helped author the worldwide guidelines for web accessibility – past active member of the W3C (World Wide Web Consortium) Web Content Accessibility Guidelines (WCAG 2.0)
  4. Led UX for 2 of world’s largest poker sites – Full Tilt Poker (over 27k players at any one time) & PokerStars (over 60 million registered members) – working on large complex global programmes including TV commercials, large scale live events, print advertising and complex payment processing
  5. Worked on FullTiltPoker.com while it was rated Nielsen ranked as the world’s stickiest brand in 2009, with 4 million users in the month of April
  6. Worked on JackPot Poker app with over 1 million downloads in the android playstore alone
  7. Met Jakob Nielsen & Donald Norman
  8. Certified to command sailing vessels up to 24 meters (Day Skipper)
  9. One-time dog groomer
  10. Hoffman graduate

I am not a butcher, baker, nor candlestick maker, however I do like to cook up a storm when the occasion arises. I have a background in theatre (which helps in my UX work). I am a one-time dog groomer with a regular client called “Ruffles”. I’m a Ted talks junkie and wikipedia fanatic (I have an incurable need to know how things work).

Projects I particularly like:

Meeting Donald Norman