Skills Matrix

Platforms I work with & tools I use

 

 

The matrix below gives a quick overview of the kinds of tools & techniques I have used in the past.

However, my 10 years in product based environments has taught me that there is more to UX than acronyms, buzzwords & the latest tool fads. In my experience, it is not the actual UX tasks which are particularly difficult, but the contextual challenges around the process. To read more about my design philosophy & process, click here.

Here are some of the tools & techniques I use.

DESIGN PROCESS MANAGEMENT:

Stakeholder consultation & workshop facilitation, acquiring consensus, alignment & buy-in to customer centered digital strategies built on business KPI. Facilitating collaboration of an array of business units, pitching solutions & articulating complex technical concepts to often non-technical audiences. Evangelizing UCD methodologies to stakeholders, inspiring confidence of senior management & buy-in from teams by substantiating ROI in UX.

Business requirements analysis, creative brief & specification authoring. Overseeing all aspects of production from creative concept, risk management, negotiating priority & scheduling, through to delivery. Monitoring & communicating timelines & milestones; obtaining senior management feedback & direction.

Lean, Kanban, TDD, Feature-Driven Development (FDD), Dynamic Systems Development Method (DSDM) Continuous Integration, small releases, scrum, epics, user stories, JIRA, Asana

END TO END UX/UI  DESIGN:

Assets:

Software:

End to end UX, UI/IA/Ix design: From initial concept through UCD research, design & monitoring through development, iterating through alpha & beta testing & evaluation of UX through market release.

Low-fidelity & high fidelity wireframes, prototyping, site maps, architectural guides, visual/graphic treatment & art asset creation, heuristic analysis, copywriting, SEO. CMS integration; templates & UI Libraries, style guides, copy guides.

 Applications vary according to the task, fidelity & resources; Visio, Pencil, Balsamiq, Omnigraffle, etc. Prototyping: Paper, Dreamweaver, Axure, Flash, Marvel, JustInMind, Proto.io, etc.

USER INSIGHT, UCD: 

 Assets:

Usability Testing:

 Analytics Software:

Qualitative: in-house, remote & automated usability testing, ethnography, user interviews, contextual inquiry. Quantitative: analytics/metrics analysis, survey design & analysis, Customer Services data analysis.

Personas & scenarios, customer journey mapping, task analyses, storyboarding, A/B testing, split/multivariate testing, campaign tracking,

Camtasia, CamStudio, Usertesting.com (automated testing), goToMeeting

 Google Analytics, NetInsight, Clicktracks, Clicktale, Facebook analytics

PRODUCT/MARKET INSIGHT:

Customer discovery, market research, competitor analysis, demographic analysis, experienced focus group & workshop facilitator.

PERSUASION ARCHITECTURE:

Funnel definition & optimization, conversion persuasion triggers & persuasive momentum, “dark patterns” & customer acquisition, loyalty, engagement & retention strategies.

SOCIAL GAMING:

Production of art assets, design of animated interactions, audio effects, feature conceptualization, game mechanics, monetization & engagement, metrics (DAU/MAU, DoD, K-Factor, Virality, Churn, ARPPU), Facebook analytics.

GRAPHIC DESIGN:

Basic treatments & art asset generation. Adobe Photoshop, Illustrator

ANIMATION:

Basic prototyping & interactions, Flash with ActionScript, Director with Lingo

DIGITAL VIDEO:

Editing, effects & optimization, Adobe Premiere, Final Cut Pro

3D IMAGING:

Basic 3D image creation, Cinema 4D

AUDIO:

Sound tracking for animation & audio editing, Pro Tools, Sound Forge

SOCIAL UX:

Digital community strategy, build & management, crowdsourced feedback.

Like What You See?