10 years in product based environments has taught me that there is more to UX than acronyms, buzzwords & the latest tool fads. In my experience, it is not the actual UX tasks which are particularly difficult, but the contextual challenges around the process.
Below is a gallery of artefacts illustrating the steps of my design process. It includes documentation I have created through past UX design work. The gallery is broken into 4 sections; User Research, Design Process, Specification, Build & Promotion.
User Centred Design (UCD)/User Research
Generally the point is for the designer to broaden their own insight. These are also useful for verifying assumptions & documenting results. These techniques not only illuminate the team on audience perspectives & build empathy, but are also extremely useful for dissipating stakeholder disagreement & building consensus in teams so that team participants all start from the same page & perspective at the beginning of a project.
UT can provide valuable insights not only on an existing product, but also on a competitors, or an alternative solution, before a project to learn more about the audiences’s needs & perspectives on the journey. It can also be used or after a prototype or design is developed to refine designs.
User Insight Sessions
User insight sessions are direct target audience sessions which enable the design team to learn more about users wants & needs. Sessions could be in the form of co-creation sessions, focus groups, or 1-to-1 contextual enquiry or ethnographic studies.
Demographic & Audience Data Insights
Demographic data, whether geographical or virtual, can provide help in building up a picture of who your audience is made up of.
Analytics Data Insights
Analytics can be a goldmine of information on what is currently happening on an existing site or app & insight on the audience. Ideally analytics should include funnel tracking & analysis. Caution should be used in interpreting results however, as conclusions are hypothesis only & should be cross-verified through some other user insight methods.