Case Studies

To me design is more than acronyms, buzzwords & the latest tools. I have chosen these case studies specifically as they illustrate well some of the challenges that come with design in product environments.

Take a look at the case studies below, or read a short note about my design philosophy here.

Crypto Native Poker

There are many synergies between the worlds of online poker and crypto trading. This is the story of my experience designing and building a crypto native, e-sports inspired poker app from blank page to proof of concept beta build.

Designing For Crypto

There’s more to crypto UX than crypto features and the challenges to product design are more than presenting “just another currency”. To understand how cryptocurrencies can impact a multitude of areas across product development, check out my Designing for Cryptocurrency case study.

Infectious Disease Surveillance

This is the story of the work I completed on a National Tuberculosis Surveillance System – a project combining Public Health England, NHS & Softwire, a design agency.

Designing Digital Services For Government

Working within the public sector is not without its challenges, but it can also offer a designer valuable exposure to design processes & resources not readily available in the commercial sector. My experience was a valuable lesson in scaling a system of design across a fragmented & silo-ed organisation with the unique design challenge of targeting an audience en mass, in complex flow to a high level of usability & accessibility. 

Global Payment Processing

Full Tilt Poker was the world’s 2nd largest poker site up to 2011. At one time the site was processing up to $1 million per day. Here is the story of how I led the UX design for payment processing. This work resulted in resulted in some of the highest seen success rates for merchants with over 64% reduction in deposit failures.

HealthTech App Ideation, Design & Build

Knowsley Health Hub was a hyperlocal health app for iOS & Android delivering health engagement to a localised population in Knowsley, Merseyside.  This is the story of how I used UCD to fuel the concept, secured funding & manged the build of the app.

Nielsen Rated World’s Stickiest Site

At its peak the Full Tilt Poker site supported an average of 38k daily visitors, with Nielsen ranking it as the world’s stickiest brand in April 2009 with 1.4 million visitors. Here is the story of how I led the UX design on a site redesign resulting in a 29% increase in conversion.

Social Games - Facebook

Learning to get comfortable working blind, formulating unverified hypotheses & taking chances on leap-like end user assumptions is an important part of a designer’s work. This project tells the story of such a design developed truly lean & agile for PokerStars.

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