To me design is more than acronyms, buzzwords & the latest tools. I have chosen these case studies specifically as they illustrate well some of the challenges that come with design in product environments.
Take a look at the case studies below, or read a short note about my design philosophy here.
Designing Digital Services For Government
Working within the public sector is not without its challenges, but it can also offer a designer valuable exposure to design processes & resources not readily available in the commercial sector. My experience was a valuable lesson in scaling a system of design across a fragmented & silo-ed organisation with the unique design challenge of targeting an audience en mass, in complex flow to a high level of usability & accessibility.
Global Payment Processing
Full Tilt Poker was the world’s 2nd largest poker site up to 2011. At one time the site was processing up to $1 million per day. Here is the story of how I led the UX design for payment processing. This work resulted in resulted in some of the highest seen success rates for merchants with over 64% reduction in deposit failures.
Nielsen Rated World’s Stickiest Site
At its peak the Full Tilt Poker site supported an average of 38k daily visitors, with Nielsen ranking it as the world’s stickiest brand in April 2009 with 1.4 million visitors. Here is the story of how I led the UX design on a site redesign resulting in a 29% increase in conversion.