Knowsley Health Hub is a hyperlocal health app for iOS & Android delivering health engagement to a localized population in Knowsley, Merseyside.  The app is targeted at a low socio economic population, with Knowsley being one of the most deprived regions in England, with low levels of literacy (for example the local council targets a reading age of 8 in its publications for locals). The region also has one of the poorest indicators for health in the country. The aim of the app is to reduce anxiety around health information – for many users, this would mean information about their ill health.  Examples of the work can be seen at www.KnowsleyHealthHub.co.uk – all development, design, video work Sorcha’s own.


This was a greenfield project, with branding was created from scratch.

  • Create family friendly brand targeted at low literacy audience (target reading age of 8).
  • Primarily targeted at “mums” from 16+.
  • Change the experience of health information from cold hard science to human, accessible and engaging content.
  • Reduce anxiety about health information.
  • Engage particular audience in approachable, human way on health info.
  • Extremely low budget



  • Customer Research
  • Persona creation
  • Wireframing
  • Graphic design
  • Merchandise design, procurement, project management
  • Rapid Prototyping with mockups using marvel app
  • Marvel app prototype
  • App store submission & write ups
  • QA, bug reporting, etc
  • Video footage & editing

The Solution:

  • Bright colour palette focussing on contemporary turquoise and energetic orange to evoke positivity, freshness, health – positive, non sterile feel to health information – wellbeing information.
  • Present “health” information as “wellbeing” information
  • Reduce anxiety about health information.
  • Engage particular audience in approachable, human way on health info
  • Animation to present an approachable feel to the information
  • characters with not too assertive poses
  • Utilising photography and video footage of “real” local people where possible
  • Video footage in non polished format to provide a more intimate view of local champions



Mobile and tablet friendly website

Print material: Roll up banner, leaflets, posters, business cards, app download cards, t-shirts

Merchandise: syringe pens, smilie pens, mugs, sticky notes, balloons

Mashup video with custom sound track https://www.youtube.com/watch?v=12A3EWOGKU4